App marketing & user acquisition agency – Denmark & the Nordics

SNOW Agency is a Copenhagen-based app user acquisition agency. Since 2014 we have helped apps in Denmark and the Nordics acquire users who stay – for fintech, energy, loyalty, media and gaming apps.

An install only matters if the user activates and comes back. That is why we optimise on CAC, activation and retention, not just CPI.

Channels we run

Meta (Facebook & Instagram) – app install campaigns, Advantage+ and value optimisation
Google App Campaigns – Search, YouTube, Play and Display
Apple Search Ads – keyword-driven visibility in the App Store
TikTok & Reddit – reach among younger and niche audiences
Programmatic in-app & rewarded video – scalable volume through our own DSP access

Measurement you can trust

We set up and maintain your MMP (e.g. Adjust), SKAdNetwork / AdAttributionKit on iOS, Google Play Install Referrer and server-side events, so budget follows the channels that deliver users who stay. Read more about attribution & tracking.

Store conversion & creatives

Campaigns are wasted if the store page does not convert. We run App Store Optimization and produce and test banners, videos and playables for install campaigns.

How we work

Audit & setup: tracking, accounts, events and targets (CPI, CAC, ROAS, retention)
Test: channels, audiences and creatives with clear hypotheses and budget caps
Scale: budget moves to where users are cheapest and stay longest
Report: weekly reporting in your BI tool or Looker Studio – including SKAdNetwork installs

Frequently asked questions

What does an app install cost in Denmark?

It depends on category, platform and channel. CPIs in Denmark range from a few DKK for broad campaigns to well above DKK 100 for fintech and other competitive categories. We estimate for your category before launch and always count SKAdNetwork installs on iOS.

Which channels work best for app user acquisition in the Nordics?

Meta, Google App Campaigns and Apple Search Ads are the foundation for most apps. TikTok, Reddit and programmatic in-app are used to scale and reach audiences the big platforms miss.

Can you launch our app in Denmark or the Nordics?

Yes. We run market entries for international apps launching in Denmark, Sweden, Norway and Finland, including localisation of creatives and store listings.

Let’s talk about your app

We are happy to start with a free review of your tracking, channels and creatives. Call +45 31 53 17 00 or email hello@snowagency.com.