App attribution & tracking: MMP, SKAdNetwork, Pixel & CAPI
Good marketing decisions need good data. SNOW Agency sets up, audits and maintains attribution and tracking for apps and websites so campaigns can be optimised on real outcomes, not clicks.
What we set up
- MMP setup & audit: Adjust and other mobile measurement partners – SDK events, partner integrations, attribution windows and fraud settings
- iOS measurement: SKAdNetwork and AdAttributionKit conversion value schemas so iOS installs and events are counted, not lost
- Android: Google Play Install Referrer and Google Ads / Firebase integration
- Web & server-side: Meta Pixel and Conversions API, Google tag and enhanced conversions, Reddit and TikTok pixels with match quality checks
- Reporting: dashboards in Looker Studio or your BI tool that combine MMP, ad platform and SKAdNetwork data
Why it matters
Without SKAdNetwork, a large share of iOS installs simply disappears from reporting, and campaigns get optimised on incomplete data. Without server-side events, Meta and other platforms see fewer conversions and match quality drops. We fix both. Read our Danish guide to attribution models.
Frequently asked questions
If you run paid app campaigns on more than one channel, yes. An MMP gives one source of truth for installs and in-app events across Meta, Google, Apple Search Ads, TikTok and programmatic.
SKAdNetwork (and its successor AdAttributionKit) is Apple’s privacy-preserving attribution framework for iOS. It reports installs and conversion values without user-level data. It must be configured correctly in your MMP and ad platforms to count iOS installs.
Yes. A tracking audit checks SDK events, partner integrations, SKAdNetwork schema, pixel and CAPI setup and reporting, and ends with a prioritised fix list.
Get your tracking audited
We start with a free review of your MMP, SKAdNetwork and pixel setup. Call +45 31 53 17 00 or email hello@snowagency.com.