Programmatic advertising: in-app, DOOH, CTV & Amazon DSP
SNOW Agency is a Danish programmatic agency. We buy media through our own DSP access – from in-app and rewarded video to digital out-of-home (DOOH), connected TV and streaming video via Amazon DSP – with full transparency on media cost, tech fees and our fee.
Programmatic services
In-app advertising & rewarded video
Display, video and rewarded video across the major in-app exchanges, integrated with your MMP so installs and events are attributed correctly – including SKAdNetwork on iOS. See our rewarded video specs.
Digital out-of-home (DOOH)
Programmatic DOOH gives you screens in airports, shopping centres, stations and city streets, bought on impressions with control over time, location and weather. We have run DOOH campaigns at Schiphol Airport and on Danish retail screens, and can link DOOH exposure to mobile retargeting.
Connected TV, streaming video & Amazon DSP
Through our Amazon DSP access we buy streaming video and connected TV as well as display on and off Amazon properties, using Amazon audience data. You do not need to sell on Amazon to use it.
Web display, video & retargeting
Programmatic display and online video across Danish and Nordic publishers, including retargeting and lookalike audiences built on your own data.
Frequently asked questions
Amazon DSP is Amazon’s demand-side platform. It gives access to streaming video and connected TV, online video and display, both on Amazon-owned properties and third-party sites and apps, using Amazon audience data. Advertisers do not need to sell on Amazon to use it.
DOOH is bought on CPM and varies by screen network, location and time of day. Because you only buy the screens and hours you want, you can start with a smaller budget than traditional outdoor packages.
Yes – mobile retargeting after DOOH exposure, brand lift studies, geo-based tests and MMP attribution for app installs. We agree the measurement approach before launch.
Want to test programmatic?
We will put together a concrete proposal with channels, budgets and measurement. Call +45 31 53 17 00 or email hello@snowagency.com.